When it comes to paid marketing, the two biggest players are Google Ads and Facebook Ads.
However, if you’re just starting out, how can you know which is best for your business?
It is one of the most common questions businesses ask when looking to expand their paid media presence.
Where should I advertise my business: Google search or Facebook feed?
Another way to ask that question is: Which is better, Facebook Ads or Google Ads?
Some people claim that Facebook Ads provide results for them. Similarly, some say Google Ads work extremely well for them.
However, what is the truth?
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GOOGLE ADS vs FACEBOOK ADS : Understanding Intention
In this article, we’ll talk about what makes Google Ads and Facebook Ads different, how the two platforms work, and why you should consider using which platform as a business marketing strategy.
To be honest, Facebook is not a place where people find products or services. People use Facebook to consume content.
Facebook collects a lot of information about its users. This includes age, gender, demographics, and location.
If you run an ad on Facebook, people may or may not be interested in what you have to offer. However, you can reach those people who are most likely to be interested in what you have to offer.
Let’s imagine that I am offering my Digital Marketing services to organizations looking to grow their businesses via digital marketing. They might be interested, or they might not. It’s impossible for me to guess their intention.
Nevertheless, I can run ads on Facebook only for those most likely to be interested in my services, rather than showing them to everyone.
As a result of my Facebook ads, I see the following:
- Low CTR (Click Through Rate)
- High impressions
- Low CPM (Cost Per Impressions)
There might be fewer people interested in what you’re selling, but the cost is also low. You can then select the highly interested people from a large number of people who are potentially interested in your business.
Facebook Ads are a great way to reach out to people who are unaware of your business.
Additionally, Facebook ads are useful for branding and also for driving recall of your business or brand.
Facebook ads are an outbound form of advertising. You are contacting people rather than having them contact you.
For a more in-depth understanding of Facebook ads, you can sign up for this Facebook Marketing expert training by THE SSM ACADEMY.
Now let’s compare it to Google Ads.
The reason people go to Google is to find something.
Google will not tell you much about the audience, but it will tell you what they are searching for.
What they are searching for. Another way of saying it. Keywords.
Their search keyword makes the meaning of the search very clear, so it is less important to worry about their demographics and interests. You can still open your analytics dashboard to see what type of people are clicking on your ads.
With the help of keyword research, you will learn what people are seeking and show them your ads accordingly. Whether they are young or old, anyone who is searching for your products or services is your potential customer.
Let’s say someone is searching for “Digital Marketing Agency in Kolkata”.
As you can see, the intent is very clear.
These people are in search of a solution. It would be my pleasure to advertise my Digital Marketing agency services for them through Google Ads.
As a result of my Google ads, I see the following:
- High CTR (Click Through Rate)
- High CPC (Cost Per Click)
- High CPL for high quality leads
The majority of people do not want to use Google Ads because they think it’s expensive. Nevertheless, we shouldn’t see Google Ads in that light.
There is no need to worry about the CPC (cost per click) or CPL (cost per lead).
You should only consider your ROI. Digital marketers call it ROAS (Return on Ad Spend).
Thus, these two platforms differ from one another.
GOOGLE ADS vs FACEBOOK ADS : Which is Better in 2022
Facebook Ads and Google Ads are both extremely powerful advertising programs that can be tailored to fit the needs of virtually any type of company. As we evaluate both solutions’ strengths and potential applications, it becomes evident that they should be viewed in complementary rather than competitive terms.
Facebook Ads and Google Ads are not inherently better than one another. As you take into account the goals, budget and target audience of your brand, you will discover that each one offers unique features that can be helpful at various points in its growth.
Let’s take a step back and follow these steps:
- Decide what you can pay to acquire a customer.
- Think about whether your industry relies heavily on search.
- Do Keyword Research to see what the CPC range for Google Ads.
- Analyze the impact of different budgetary scenarios.
- Try, try, and try again to find the perfect blend!
According to paid marketing experts, a blended approach is the best way to go since it can improve the performance of both platforms and makes it easy to shift budgets and strategies between them.
In other words, it should not be Google ads or Facebook ads, it should be Google ads plus Facebook ads.