The marketing scenario has shifted towards digital marketing.
There is a HUGE need for Digital Marketing Experts.
So if you are interested in starting your own career in Digital Marketing, then you might be wondering, Where and How to start?
Digital marketing is the future of marketing without any doubt.
In fact, it’s today’s need as well as the future’s. There are a lot of opportunities for Digital Marketing professionals in India right now.
The trend of consumers spending more time on the internet and less time on other channels also means that advertisers must follow it. Advertisements must be placed where their eyes are. The digital marketing process is not as straightforward as traditional marketing.
Digital marketing can only be done in-house and cannot be outsourced to a digital marketing agency for a variety of practical reasons. There is a huge demand for digital marketing experts everywhere right now, and the demand will increase in the future as well.
HOW TO BECOME A SELF-MADE DIGITAL MARKETING EXPERT
When you are looking for ways to become a digital marketing expert, especially if you come from a marketing background, you might wonder which is the best path to take. A wide range of courses are available on digital marketing as online courses, offline courses and 1-on-1 coaching.
You can pursue a digital marketing internship program like SSMpreneurship or you can even do MBA in digital marketing, such as IIDE MBA in DIGITAL MARKETING. Additionally, there are certification programs such as the HubSpot certification program and Google Ads certification. However, if you take all these courses and acquire all these certificates, does that make you a digital marketing expert?
The answer is a big NO.
The course may help you learn digital marketing fundamentals and even some more advanced concepts, but it will not prepare you for a position such as Digital Marketing Manager.
How did you learn to drive? Did you read any books about it? Not at all.
You simply learned the basics and then practiced on a freeway until you became an expert.
Being a digital marketing expert is the same. You need to learn the basics and practice every day.
Digital marketing expertise is gained through digital marketing experience.
To become a digital marketing expert, you need to start practicing it today. One of the best things about digital marketing is that you can do it on a very small scale. For this game, you only need a computer, an internet connection, and a small amount of money. You can learn digital marketing by implementing the concepts in your own mini-project. Here are some things you can do right now:
Steps To Become A Self Made Digital Marketing Expert
To start your digital marketing career, you should take certain steps into consideration.
In fact, all the steps that are listed below can be done on your own and this is why this post is all about how to become a self-made digital marketing expert and achieve your career goals.
Step 1 –
Start with an affordable digital marketing course. You can enroll here: Masters in Digital Marketing by THE SSM ACADEMY.
Step 2 –
Create a blog about a topic that excites you. Cost: Rs.2k-3k per year for domain, hosting, SSL and everything you need to get started.
Step 3 –
Write SEO-friendly articles to rank well.
Step 4 –
Integrate Google Analytics and Google Search Console to your blog to see if you are getting any traffic and all.
Step 5 –
Do proper keyword research to see what people are searching for in Google to find information on the topic you are blogging about. You can use tools like Google Trends or Keyword Planner to perform keyword research.
Step 6 –
Continue publishing articles to your blog.
Step 7 –
Set up a Facebook page for your blog and share the articles there.
Step 8 –
Make your page more visible with Facebook ads. Budgets for promotion can be kept as low as Rs.80 per day.
Step 9 –
Embrace the Facebook-like box on your blog.
Step 10 –
Include social sharing buttons in your blog posts.
Step 11 –
Use email marketing software like MailChimp. The free version is enough to get started.
Step 12 –
Create an email signup form for your blog and collect subscribers. Every time you publish something on your blog, email your subscribers.
Step 13 –
Promote your blog using Google Ads. Start with very low CPC bids. Google ads offer new accounts a free promotion credit of Rs.2000 to get started.
Step 14 –
Sign up for Google Adsense and place advertising codes in your blog. (To start making money)
Step 15 –
Make sure your blog is mobile-friendly and optimized for Google bots.
Each of the above steps can be completed in a maximum of 14 days by investing 2-3 hours per day. All of the above steps will let you gain a bit more experience in all the major areas of digital marketing.
Important Notions of Digital Marketing
- Website Development
- Search Engine Optimization (SEO)
- Content Marketing
- PPC Ads
- Email Marketing
- Social Media Marketing (SMM)
- Web Analytics and Reporting
- Mobile Marketing
- Graphic Designing
You will not become a digital marketing expert with 30 hours of experience. However, you will be a much better digital marketing professional than most of the people on the market today. Once that is done, you can continue to expand your mini-project with even more features.
For example, I didn’t mention YouTube marketing in the above list, but it is extremely important to grow your blog and make more money.
So as you gain expertise, you will be ready to scale up your mini-project to a million-dollar business.
Digital Marketing Manager Job Description
The combination of hands-on digital marketing experience and some qualifications and certificates makes you an excellent candidate for a job profile as a Digital Marketing Manager.
If you are managing digital marketing for the company, your responsibility will be to oversee its whole department. Also, you may need to manage a team of people who can execute specific digital marketing activities. The effectiveness of digital marketing is enhanced when all components of digital marketing are used in a complementary manner. This concept is called Integrated Digital Marketing.
Even if a full-time marketing job is not your priority, you can still use your digital marketing expertise by consulting, speaking at events, or starting your own freelancing business.
The concept of digital marketing is very broad and it keeps growing as technology advances. So, there will always be room to learn and incorporate marketing strategies. Whatever the advancements in technology, in marketing you need to reach your target audience effectively in order to generate sales. By following the above steps, you will achieve such results.
Becoming a Digital Marketing Expert requires a lot of hard work, patience and consistency.
Money will follow once you have mastered the skills and habits required to become a digital marketing specialist.
The above journey will teach you many skills. You should start by learning how to create high quality content regularly.
As soon as you master the habit of creating regular content, then work on improving other aspects such as promotion, traffic generation, and monetization.
Keep in mind, “Content is the King. Context is Queen.”
We becomes perfect with practice. So, keep going and never give Up.
Best of luck ..