77+ Most Common Digital Marketing Interview Questions and Answers

The following section will cover some of the most common digital marketing job interview questions and answers for freshers and experienced digital marketers. There are knowledge-based questions and personalized questions. Our goal is to help you prepare for your interview and land your dream job in digital marketing.

Interview Questions and Answers for Freshers : Digital Marketing Executive

1. What made you choose a career in Digital Marketing?

Every employer will definitely ask this question. It is here where the interviewer wants to find out what your understanding of digital marketing is and why you opt for it as a career. 

You should be very clear about what attracted you to this field. What is most important to you: work profile, career prospects, or a handsome salary? Make sure you describe what motivated you to become a digital marketer.

2. How do you define Digital Marketing?

Digital Marketing is the process of promoting any products or services via online. It could be defined as a set of techniques that brands use to reach out to their target audiences through the use of the Internet. The most prevalent techniques include search engine optimization (SEO), content marketing, social media marketing (SMM), email marketing, etc.

3. How would you categorize Digital Marketing?

The two most prominent categories of digital marketing are inbound and outbound. Inbound marketing is a means of attracting a targeted audience using good content organically and Outbound marketing is the practice of advertising a product or service using paid channels such as Facebook Ads, Google Ads, LinkedIn Ads etc.

4. What are the different types of Digital Marketing?

The most common types are –

• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Social Media Marketing (SMM)
• Email Marketing
• Content Marketing
• Affiliate Marketing
• & so on …

5. Is it possible to replace offline marketing with digital marketing? What do you think?

No. Digital marketing can only work for brands whose potential customers can access the internet. It ultimately depends upon your product and target audience whether you opt for online or offline marketing.

6. What is the best way to increase website traffic organically?

The most effective way to drive organic traffic to your website is through SEO. A set of methods is included for increasing your website’s search engine ranking. The first step should be to analyze and  identify your target keywords. Then, you have to publish high-quality content on your website using your target keywords.

Furthermore, your website should be mobile-responsive and fast. Additionally, you should apply efforts to increase the number of inbound links to your website by attracting links from high-authority websites. You should also make sure that all the web pages have suitable meta descriptions and titles using the target keywords.

7. How do you define SEO?

SEO or Search Engine Optimization is a process of increasing the quantity and quality of website traffic by improving the visibility of the website on Search Engine Result pages. SEO is one of the most powerful ways of generating organic traffic or unpaid traffic.

8. What are the types of SEO?

There are three main types of SEO –

White Hat SEO – White hat SEO refers to the use of ethical ways to improve a website’s search engine ranking. It includes keyword research, competitor analysis, blogging, link building, etc.

Black Hat SEO – Black hat SEO, on the other hand, is the unethical practice of improving search engine ranking by manipulating search engine algorithms. It includes keyword stuffing, cloaking, use of private link networks, etc.

Gray Hat SEO – Gray hat SEO is a mix of black hat and white hat techniques. In order to increase web page rank, these techniques are used in collaboration with one another. Most of the time with this technique, you will either hit or miss.

9. What is On-Page SEO & Off-Page SEO?

On-page SEO involves optimizing the content and layout of individual web pages to improve search engine rankings. Off-page SEO, on the other hand, includes all the activities you conduct away from your website in order to boost its ranking. The process involves building links, optimizing anchor text, etc.

10. What is the difference between do-follow and no-follow links in SEO?

This is one of the very important interview questions for Digital Marketing. The do-follow links allow redirects to users who use a search engine to find the website. No-follow links are created in conjunction with the policies of the search engines so that hyperlinks cannot affect the rank for any search engine.

Technically, the only difference between a no-follow link and a standard “do-follow” link is the presence of the rel=”nofollow” tag.

11. What are the key areas where your target keywords can be used to optimize your website ranking?

Keywords can be used in the following areas to improve page ranking:

• Web Page URL
• Web Page Title
• Meta Description
• Web Page Content
• Headlines
• Images

12. What is Keyword Research & how to achieve it?

The goal of keyword research is to identify the most relevant and popular keywords. In simple terms, keywords are search queries that your target audience is likely to use.

There are various tools which helps in Keyword Research and the best tools are –

• Google Keyword Planner
• Google Trends
• Google Search Suggestions
• Uber Suggest
• SEMrush Keyword Tool
• Moz Keyword Explorer

13. What is the difference between Branding & Direct Marketing?

Branding is a digital marketing strategy, where a company creates a name, logo, or design that can be easily identifiable as a brand name or a company name. This is a long-term, deliberate, and thoughtful process that is believed to be one of the most effective processes in the world.

Direct marketing is a digital marketing technique used to reach out to potential customers in a variety of ways, such as emails, mails, brochures, catalogs, flyers, and others.

They differ primarily in terms of the time taken and the mode of reaching consumers. Branding helps companies create awareness, whereas direct marketing allows them to communicate directly with their customers.

14. What is the difference between SEM and SEO, in brief?

SEM stands for Search Engine Marketing, which is used to gain website traffic with the help of paid advertisements on various search engines. 

SEO, on the other hand, stands for Search Engine Optimization, which is mainly the process of increasing page ranking on search engine result pages.

15. List some of the search ranking factors that Google uses.

Google uses a variety of ranking factors including keyword count, website architecture, backlink profile, and the quality of content on your website.

16. What is Google Ads?

Google Ads is an online advertising service, by Google, to help marketers reach their customers instantly. This service is used by businesses to display ads on Google Search results and its advertising network. This is the world’s most famous PPC advertising system.

The payments for Google ads are made when people click the ad and Keywords are the main focus of Google Ads.

17. What is Google Ads Remarketing?

Google Ads Remarketing allows marketers to reach people who have previously visited their website but did not make a purchase. With this type of marketing, you can target the right people with the right ads at the right time.

18. SEO or PPC : Which is better?

PPC and SEO can be chosen according to various factors, including marketing objectives, budget, competitors, etc. SEO helps establish brand authority and credibility over time, but it requires patience, whereas PPC campaigns start driving site traffic right away. Nevertheless, you have to continue paying the search engine as long as you wish to retain the results.

19. Do responsive web designs affect SEO? What do you think?

A responsive website automatically adjusts its layout to the screen size of the device it is being viewed on. A search engine’s goal is to provide its users with the best possible experience. Google gives preference to mobile-responsive websites when ranking search results. Responsive web design is essential to SEO because of the rise of smartphone and tablet users.

20. What is the Difference between Google Ads & Google AdSense?

Both AdSense and AdWords are parts of Google’s advertising network. Advertisers can publish ads on Google’s network through Google Ads platform, while Publishers can use AdSense to place Ads on their websites.

21. What are long tail keywords?

The term long-tail keyword refers to a keyword phrase with 4+ words that makes the search results more specific. Long-tail keywords generate low search traffic, but rank higher than single-word keywords.

22. How do you use Social Media to promote any business?

The goal of social media marketing is to create, share, and monitor content on social media channels to achieve marketing and branding objectives. It is a diverse set of activities that includes posting images, videos, and other content to engage the audience.

Social media marketing can help you improve website traffic, build conversions, increase brand awareness, improve communication and interact with target audiences.

23. Which is more important : the number of Followers, Likes or Engagements?

Social media is not just about how many followers you have or how many likes you get. Because unless these followers and likes result in sales or boost your business, there is no point in pursuing them. Thus, Engagement is important over Followers or Likes.

24. Does Hashtag help in Social Media Marketing?

Hashtags are very helpful for increasing the organic reach of social media posts. They help you gain visibility for your brand and gain access to an audience you wouldn’t otherwise be able to reach. You should, however, only use hashtags that are relevant to your brand. 

25. Why should we use YouTube for Digital Marketing? What do you think?

YouTube has become a very important social media marketing channel these days. By creating interesting videos, we can present a better image of the brand, which can help to boost SEO traffic, gain brand awareness, and broaden the reach of social media.

26. What do you know about Email Marketing?

Email Marketing is a highly effective form of Digital Marketing strategy which entails sending emails to targeted leads and customers. Email marketing can convert leads into customers and turn one-time buyers into loyal customers.

27. What do you know about Content Marketing?

Content marketing involves the creation and distribution of relevant, valuable, and consistent content that captures the attention of target audiences and drives them toward taking action.

28. What is AMP? Does it affect SEO?

AMP stands for Accelerated Mobile Pages, it is a technology from Google and Twitter to make very fast mobile pages. AMP is an open-source library for creating lightweight and fast-loading web pages. The technology enables online marketers and publishers to write mobile-friendly pages that work on many platforms, and are compatible with a wide range of browsers.

In addition, it helps in SEO, since Mobile-Friendliness as well as Page-Speed are both ranked factors by search engines.

29. How can you generate leads?

You should describe the lead generation process by using Sales Funnel and other digital marketing methods like engaging directly with leads, investing in the latest technology, optimizing informative content, automation, and so on.

30. What is the difference between Page Sessions & Page Views?

Every time a user visits a website, it is considered a page session. And when a user clicks on a page on the website, a page view occurs.

31. What is the difference between CPC & EPC?

CPC stands for cost per click, which is a method used to determine the price of PPC campaigns.

EPC (Earnings Per 100 Clicks) is a metric used in affiliate marketing to figure out the percentage of earnings individuals can expect per 100 clicks.

32. Do you write SEO optimized content?

Almost every business today seeks content writers who are already knowledgeable about SEO, as this will help generate organic traffic. So, if you’re not familiar with SEO, you can say that you’re willing to learn it.

33. What is the difference between crawling and indexing?

The crawling process allows search engines to discover publicly accessible web pages by using their bots. During indexing, search engine bots crawl the web pages and store a copy of all information on index servers, and the relevant search engine results are displayed when a user types in a query.

34. What is the difference between page views and sessions in Google Analytics?

Pages views represent every time a user loads a webpage on your website, while sessions represent every time a user visits your website. There can be multiple page views in a single session.

35. What is your interest in the field of Digital Marketing?

Here, the interviewer is looking at your level of commitment and understanding toward this field. It is extremely important to show interest, commitment, and a passion for Digital Marketing.

36. What does Viral Marketing mean?

Viral marketing, also known as viral advertising, is a business strategy that promotes a product primarily through existing social networks. It basically refers to how customers share information about a product with others, similar to how a virus spreads from one person to another.

37. What are the top 5 Cs of Digital Marketing?

This is another important question for freshers!

The 5 Cs of Digital Marketing are:

• Content
• Creativity
• Consistency
• Communication
• Customization

38. What are the webmaster tools?

Google Webmaster Tools is a set of web tools that help website owners make their sites Google-friendly. They are useful for obtaining web analytics data, requesting Google to crawl and index websites, as well as viewing errors reported by crawlers.

39. What are the most popular tools used for Digital Marketing?

Keywords Everywhere, Canva, Pixabay, Facebook Pixel, Google Search Console, Google Analytics, Google Ads, Ubersuggest, Ahrefs, Loomly, MailChimp, SEMrush etc. are some of the most popular digital marketing tools. It is also possible that the employer will ask if you have ever used these tools before, so be honest.

40. What are your favorite digital marketing tools?

It is the interviewer’s goal to gauge how familiar you are with various tools that are relevant to digital marketing.

In reply, mention the tools you’ve previously used, the reasons why you like them, and what you have learned from them. Similarly, you can also share negative experiences about certain tools.

41. What are your favorite digital marketing channels?

The answer to this question may depend on the type of position you are applying for. The question may relate to a specific set of marketing channels. For example, a social media account manager may ask about your familiarity with social media marketing tools, if you are applying for the position. 

You may reply: “In my past role as a social media marketer, I primarily used Facebook, Twitter and Instagram, and I have some experience with Pinterest.”

42. How would you do Keyword Research? Do you have any secret sauce?

Every SEO Specialist has to deal with this question. Here are a few tips you should keep in mind when answering this question: 

• You should describe the tool you would use to look up the best keywords and their search volumes. 
• It is crucial to choose keywords that are relevant and competitive. For example, if you have a client in North Kolkata who is running a Gym, a keyword like “Gym in Kolkata” is relevant and may have an extensive search volume. But a keyword like “Gym in North Kolkata” will be relevant and also might be low in competition as well.

43. What is Quality Score?

Quality score measures the relevance of your ads, keywords, and landing pages. Your quality score will ultimately determine the cost per click(CPC) for that particular ad. Naturally, a higher quality score means lower costs. 

The 3 factors that influence a quality score are – CTR, Landing page experience, and relevance.

44. What is Meme Marketing?

Meme marketing is the use of memes to promote your business. It’s a lighthearted way to connect with your audience or followers and allows you to interact with your audience. Memes are highly relatable and shareable to the majority of social media audiences, giving brands a significant advantage in improving their brand narratives.

45. What is an Ad Group in Google ads?

An ad group is made up of one or more ads with similar targets. Each campaign consists of one or more ad groups. Ad groups can be used to orchestrate your ads based on a common theme. For example, we can create ad groups based on different product or service types.

46. What is keyword streaming?

Keyword streaming is a search engine optimization framework for web pages. Keyword streaming is the process of taking a basic but popular keyword related to a specific website and adding a prefix, suffix, or pluralize to make the keyword into a new word. This process enables a website to increase the number of keywords while avoiding keyword stuffing, which can aid in increasing traffic.

47. Do you know how Ad Ranks are calculated?

In Google Ads, AdRank is a formula used to determine the ranking of ads on SERPs. Ads with higher Ad Ranking are displayed higher.

The Ad Rank can be calculated by multiplying the CPC bid with the Quality Score.

48. What are smart display campaigns?

Google has unveiled a new ad format called Smart Display Ad. Smart Display campaigns automate and then fine tune targeting, bidding, and ads. A Smart Display campaign can automatically find new and existing customers, set the appropriate bids, and create engaging ads that adapt to any screen or ad space across the web and apps.

49. What is Online behavioral marketing?

The term “online behavioral advertising” refers to the collection of information about a user’s online activities, such as his browsing patterns across various types of sites. This enables businesses to show users targeted ads, which results in better sales results.

50. What are some digital marketing trends that are working right now?

Some of the Digital Marketing trends includes :

• Automation
• Voice Search
• Influencer Marketing
• Video Marketing
• Chatbot
• Email Marketing
• Browser Push Notifications
• Tailored Content
• Live Videos
• Vernacular SEO

51. How to improve conversion rates in Google ads?

The best way to increase conversions is to create ads that match the keywords properly and create ad groups that are tightly themed.

52. What are the other two bidding options besides CPC?

CPM (Cost per Thousand Impression) and CPA are the other two options besides CPC ( Cost Per Action ).

53. What are your best practices to launch a Google ads campaign?

Google Ads checklist :

• First step is to imagine how the ad should be displayed
• Don’t rely on Broad match keywords
• Organize keywords into tightly themed ad group
• Make use of Negative keywords
• Use ad extensions
• Use conversion tracking with UTM parameters
• Optimize landing page
• Do test different ad versions
• Remove under-performing keywords
• Connect Google ads account with Google Analytics
• Connect GMB with Google ads account
• Create mobile friendly ads
• Use the power of remarketing

54. Can you name a few Google AdWords Ad Extensions that you are familiar with?

Some of the Google ads extensions that I have used includes :

• Sitelink extensions 
• Location extensions
• Call extensions 
• App extensions 
• Review extensions 
• Callout extensions 
• Structured snippet extensions 
• Price extensions 
• Automated extensions report 
• Image extensions 
• Previous visits 
• Dynamic sitelink extensions 
• Dynamic structured snippets

55. Do you have any experience writing blogs/articles?

Present your past work to the interviewer and explain how you achieved your writing goals. Discuss the different genres for which you’ve written and which is your best work.

In case you do not have experience, you can say, “I haven’t done this yet, but I would like to start writing blogs”. This way, you can let the interviewer know that you are interested in learning new things.

56. How do you stay updated with the new digital marketing trends?

This is one of the most commonly asked digital marketing interview questions.

The digital marketing industry is dynamic, and businesses are always interested in hiring highly skilled professionals. It is imperative that you always stay updated on blog posts, podcasts, and webinars. 

So you can tell the interviewer how you follow the most popular blogs and forums. You can also talk about networking and marketing events where you can interact with people and learn more.

Make sure you never claim that you don’t keep up with digital marketing news, or else you will get into trouble when asked the subsequent question.

57. How will your educational background help you in digital marketing?

It is particularly relevant if you don’t have any educational background in the digital marketing field. You must make the interviewer feel confident that you are a self-starter and will work hard to learn things quickly.

58. What do you understand about 301 & 302 redirects?

By using a 301 redirect, you inform users and search engines that the original website has been permanently relocated. On the other hand, 302 acts only as a temporary redirect and does not pass on link juice. 

59. What is Mobile-First Indexing?

Mobile-first indexing connotes Google primarily indexes and ranks mobile versions of content. Historically, the index primarily used the desktop version of a page’s content when determining the relevance of a page to a user’s query. But now Google is really serious about how well your website performs on mobile devices.

60. What are the differences between hard and soft bounce emails?

Soft Bounce : This signifies that the email was delivered to the recipient’s email server but bounced for some reason.

The following could be the reason:

• The recipient blocked you
• The recipient’s inbox is overfull.
• The recipient’s server is unavailable.

Hard Bounce : A hard bounce occurs when an email is permanently blocked.

The following could be the reason:

• The email address of the recipient is incorrect.
• Your reply-to address has been blacklisted.

61. What is A/B Testing?

A/B testing is a technique for comparing the effectiveness of two email campaigns in terms of high open and click rates.

62. How to prevent an email from going into spam?

Here are some ways to achieve that :

• Increase open rate by writing catchy subject lines and segmenting your audience.
• Include a “from” name at all times.
• Always include an “Unsubscribe” link.
• Device optimization
• Image optimization for email
• More text and fewer images are preferred.
• Avoid grammatical mistakes

63. How to grow a Facebook page with no money or little money?

To improve a Facebook page, we must first optimize it, and then share tailored content that is specifically designed to attract our potential buyers. This is also important to make an effort to interact with our audience. We can use that little money to reach out to more people through paid promotion. We can connect with a large number of people by using Facebook groups. We can work with Facebook influencers to get our company in front of their followers. And also it is important to analyze the right time to post content means we have to post when our target users are online, thus this way we can improve EdgeRank to grow our Facebook business page.

64. What are social media calendars, and how did you come up with one?

It’s one of the most frequently asked social media marketing interview questions. Social media calendars are roadmap or excel sheets that allow you to schedule posts in advance. Social media calendars can help you organize every task that would otherwise be hectic. It allows you to save time and track which content will be shared in the future thus you can plan everything in advance.

I create a social media calendar by having set month – to – month social media goals, contemplating on a content mix for your channels, and adding content to the calendar.

We can use Excel to save money, or we can use external software with automation features to lower your effort and time.

65. How to generate leads using social media?

This is one of the most common social media interview questions. Here the interviewer is interested in your potential to generate business leads. At the end of the day, every business wants to increase sales or leads. You should let them know how social media can generate business leads and increase brand awareness. You can explain how Facebook lead ads, Instagram lead ads, or LinkedIn lead generation forms can benefit their company.

The solution should be tailored to their specific needs. Some strategies would not be appropriate for certain types of businesses. Running contests can benefit some businesses while hurting others.

66. How do you deal with negative comments?

There’s a lot of things when it comes to dealing with negative comments on social media.

In the first place, immediate action is extremely important. You should respond politely and promise a solution to the user before the issue becomes viral.

Also, deleting any comment is a bad idea. When we delete any comment, it means the complaint is real and we do not want the truth to get out.

And you must respond to every single comment. You should let the public know that you are more than just a money-making business; you care about your customers and strive to provide the best service possible.

67. If you get this job, where do you anticipate yourself five years from now?

It’s one of the tricky digital marketing interview questions and answers for freshers. Rather than stating your hopes, you should specify how this job can help you achieve them.

Interview Questions and Answers for Experienced : Digital Marketing Manager

68. Can you share some of your past experiences?

In all likelihood, the interviewer will ask this question. With this point, you can describe significant achievements you’ve achieved professionally, or from your college or school experience. You will have some accomplishments you can share with the interviewer to demonstrate your positive traits. 

69. Did you study our marketing strategies? Is there anything you would like us to change/additionally include in our strategies?

As we previously said, study the company’s profile thoroughly before proposing points. Provide some factual information and statistics to support your suggestions. You can also say you need time to answer this question. Be honest at all times.

70. If I use social media marketing, when will I start seeing results?

It depends upon plenty of factors. Like it depends on what the result means for your business. Engagement and leads may take a bit longer, depending on the quality of your content and strategy of course. It also depends on your marketing budget. The results will come much faster if you are willing to spend more money.

71. What are your primary specialties in digital marketing?

In terms of Digital Marketing, the market is far too massive, and there are far too many things to do. Discuss your expertise and back it up with examples from your experience.

72. Which have been your biggest challenges as a digital marketer?

If you have worked on a few campaigns, you should share your failures and mistakes. In your response, mention what you have learned from those adversities and how you overcame them.

73. Please tell me something about your most successful digital marketing campaign and how it fared.

You can discuss your most successful and least effective campaigns from previous experience. When asked about a failed campaign, remember that it’s fine to admit a mistake. Simply describe the remedial action you took thereafter.

74. How will you set up, track, and analyze the success of a campaign you drove?

Here you can discuss the campaign’s goals, which can span from increasing brand awareness to generating leads or increasing sales. To stay up to date on the campaign’s progress, you should track it using Google Analytics and other monitoring tools. It is critical that you include your visions for action.

75. In what ways will you use social media channels to attract more potential buyers for our products or services?

Attention involves quality content. If you create quality content and deliver it to the right place at the right time, you will undoubtedly get results.

76. What would your strategy be for our company?

First of all, ask the interviewer clearly what their goal is. Discuss his strengths with him. Ask all the questions you want to know. 

Furthermore, check out their competitors’ strategies and learn about their strategies. 

Don’t rush to answer this question. Please take your time and come up with a smart solution.

77. What about Digital Marketing do you dislike personally?

Here’s your chance to tell the interviewer which department or skill you’re least interested in. Be honest with the interviewer about your dislike of that department/skill.

78. How will you rate yourself on the scale of 1 to 10 based on your knowledge of Digital Marketing?

Please rate your own knowledge and experiences based on your actual knowledge. Describe why you gave yourself this rating and why you didn’t give yourself the highest rating. Interviewers always love honest candidates. 

79. How can we grow our current business using Digital Marketing?

The answer to this question has the potential to change the game. It is advisable to conduct research on the company’s history, social standing, recent launches, and competitors as well. Also, please mention the following top digital marketing strategies for improving their current business :

• Improve Technology
• Improve SEO
• Improve Content Marketing
• Monitor Social Media Handles

80. After joining this Digital Marketing Manager role, what are your plans?

Explain in a structured manner how you imbibe, prepare, and work on a marketing action plan, which includes everything from calculating the budget and identifying the latest trends to implementing the plan and verifying how it can be improved with each recursion.